Friday 20 September 2013

4 Common Aesthetics of Flat Design

The art of Flat Design is trending this year so far as many creative business holders have already turned the visuals of their products and services to follow the trend such as Apple did with the UI of its new iOS 7.

 

Today I am going to highlight the most common aesthetics of Flat Design.


  1. Minimalism
  2. Muted Colors
  3. Sans Serifs Fonts
  4. 2D Design


Minimalism

It’s all about the less use of available space so that the design element such as an icon would have some room for breathe. It is the reason behind the flat icons as they look simple and clean it is where the minimalism works.

Muted Colors

Colors are the forefront of every design composition thus they are being used for Flat Design in a quite gentle way as muted not too much of bright as vivid tones. Flat UI Colors did a good job on their site to present a collection of 20 most widely used muted colors .

Sans Serif Fonts

Forget about the rough serif fonts on Flat Design such as Times New Roman. The trend is come up with using smooth edges fonts. Again on the interface of Apple’s iOS 7 they implemented Helvetica Neue Ultralight font in the entire new OS. The Start Screen of Microsoft’s Windows 8 with full of metro-styled tile icons which is also based on Flat Design is another example as they implemented sans serif fonts of very thin edges may be they are also that Helvetica.        

2D Design

If you are an Illustrator savvy then I appreciate your judgments and yes, I am talking about two-dimensional vector graphics here. Flat Design was intended to be created with pure vectors because of its simplicity and minimalistic look down to present the idea of a typical flat graphic. The current trend is also a good companion for large retina displays from Apple products. As way back to the interface of old iOS 6 where they were using Skeuomorphic style of icons such as a detailed graphic with some beveled effects and drop shadows to present realistic look.

Creativity has no limits thus the trend comes and goes particularly in the productivity of design. If you found some other interesting facts of Flat Design don’t forget to mention in your comments I always look forward to get informed and discover the happenings.